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Did you know we plant a tree for every order placed?🌳♻️

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Modern Embroidery for Beginners & Beyond

Modern Embroidery for Beginners & Beyond

Learn embroidery, one stitch at a time

Sunflower Season Collection

Sunflower Season Collection

Shop the entire Sunflower Season collection of digital PDF Patterns, kits and accessories.

Shop the Clearance Sale!

Shop the Clearance Sale!

Get up to 50% off Clearance! Sale ends 31st January 2025 🫶🏼✨

Buy any 3 PDF Patterns, get 20% off

Buy any 3 PDF Patterns, get 20% off

Buy more, save more on digital embroidery patterns

Large selection of floral embroidery designs for embroidering on clothing

behind the brand

Hey there, Sophie here!

I'm an artist, mama, author and online educator who is obsessed with helping other women learn embroidery + improve their skills.

If you've landed here, you're likely a fellow creative soul with a love of embroidery, or wanting to be one!

The door is open, friend. Kick off your shoes and let's get stuck in to all things embroidery!

embroidery made simple

Ready to give embroidery a try?

It has never been easier to learn!

With Sophie's beautiful designs and soft teaching style, you're in the right place, friend.

Say goodbye to stress and overwhelm and hello to your new fave hobby!


You'll love shopping with us

Beginner friendly

All of our patterns and kits are designed with beginners in mind, and accessible for everyone wanting to learn embroidery.

Sustainable focus

Our kits are made with locally sourced high quality products and are packaged in eco-friendly and recyclable packaging.

1 tree planted per order

We have partnered with Ecologi to plant a tree for every order placed, with over 2,500+ trees now planted worldwide.

Inspiring women worldwide

We've helped thousands of women to learn embroidery with our embroidery patterns and kits.



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