Modern Embroidery for Beginners & Beyond
Learn embroidery one stitch at a time
Our Bestsellers
Let customers speak for us
I absolutely love this pattern. It is so beautiful! I love all of Mindful Mantras patterns
Love this Clover Embroidery needles!!
The diameter of needle eyes are big as compared to others brands. It ease the threading process. LOVE it.
Such an elegant needle minder!!! The quality is superb.
Well presented, quality items, easy to follow instructions loving the product
The quality of these scissors is far superior to others. They’re lightweight which means they’re so easy to use and feel comfortable in your hand. They’re also sharp and snip embroidery threads like a dream! I had bought a cheap pair of scissors when I first started embroidery, and since upgrading to these, you can really tell the difference in quality. Much more enjoyable to use!
This needle minder is just gorgeous, I love it!! It’s sooo cute and keeps my needle firmly and safely in place. It’s even prettier in real life than it looks in the photos. I would definitely recommend treating yourself or a friend to one!!
Absolutely in love with my new needle minder, it’s so pretty and delicate. Stunning 💗
Just completed this! Easy to follow instructions and learnt a lot along the way. Will make a lovely present for my mums birthday!
Beautiful kit containing everything you need to get stitching on clothing. I’d always been put off at the thought of stitching on clothing in case I did it wrong and ruined it, but the instruction booklet in this kit takes away the overwhelm and I’ve completed my first embroidered little strawberry on a plain boring t-shirt 🍓 The kit contains the highest quality supplies, and a perfect collection of stick and stitch designs, along with so many beautiful threads!! Highly recommend!
I loved the personalised design Sophie sent to me. It also came with really user-friendly instructions. I can’t wait to hang it in my daughter’s room.
I’m so impressed with this kit, it’s really beautiful. It comes with lots of tips and the instructions are very easy to follow. Love it!
I have purchased this pattern and I love it. I haven't finished it yet but it is full of different stitches to practise. I am loving practising a range of techniques and the pattern is simply beautiful. I can't wait to finish it.
Cutest little needle minder! Never lose my needle now.
This pattern is simply beautiful! The instructions are clear and easy to follow. I made it for my Mum for Mother’s Day and it was perfect!
I loved the design and the final product is gorgeous. It was easy to follow and I loved the color palette.
behind the brand
Hey there, Sophie here!
I'm an artist, mama, author and online educator who is obsessed with helping other women learn embroidery + improve their skills.
If you've landed here, you're likely a fellow creative soul with a love of embroidery, or wanting to be one!
The door is open, friend. Kick off your shoes and let's get stuck in to all things embroidery!
embroidery made simple
Ready to give embroidery a try?
It has never been easier to learn!
With Sophie's beautiful designs and soft teaching style, you're in the right place, friend.
Say goodbye to stress and overwhelm and hello to your new fave hobby!
You'll love shopping with us
Beginner friendly
All of our patterns and kits are designed with beginners in mind, and accessible for everyone wanting to learn embroidery.
Sustainable focus
Our kits are made with locally sourced high quality products and are packaged in eco-friendly and recyclable packaging.
1 tree planted per order
We have partnered with Ecologi to plant a tree for every order placed, with over 2,300+ trees now planted worldwide.
Inspiring women worldwide
We've helped thousands of women to learn embroidery with our embroidery patterns and kits.
Browse by Category
- Embroidery kits
- embroidery patterns
- Embroidery Supplies
- Stick and Stitch
