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Did you know we plant a tree for every order placed?🌳♻️

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Modern Embroidery for Beginners & Beyond

Learn embroidery one stitch at a time

Large selection of floral embroidery designs for embroidering on clothing

behind the brand

Hey there, Sophie here!

I'm an artist, mama, author and online educator who is obsessed with helping other women learn embroidery + improve their skills.

If you've landed here, you're likely a fellow creative soul with a love of embroidery, or wanting to be one!

The door is open, friend. Kick off your shoes and let's get stuck in to all things embroidery!

embroidery made simple

Ready to give embroidery a try?

It has never been easier to learn!

With Sophie's beautiful designs and soft teaching style, you're in the right place, friend.

Say goodbye to stress and overwhelm and hello to your new fave hobby!


You'll love shopping with us

Beginner friendly

All of our patterns and kits are designed with beginners in mind, and accessible for everyone wanting to learn embroidery.

Sustainable focus

Our kits are made with locally sourced high quality products and are packaged in eco-friendly and recyclable packaging.

1 tree planted per order

We have partnered with Ecologi to plant a tree for every order placed, with over 2,300+ trees now planted worldwide.

Inspiring women worldwide

We've helped thousands of women to learn embroidery with our embroidery patterns and kits.